OF GINGER BEER
- Ginger beer was born in imperial England, when newly imported ginger was mixed with sugar and water and left to ferment. Once alcoholic and unpredictable, it was later tamed by church-led morality into a polite soft drink. After decades of sugary mass production, a new wave of independent makers is rethinking ginger beer with real ingredients, restraint, and a quiet refusal to follow old rules.
By the 19th century, ginger beer’s spirited reputation drew the sort of attention no drink really wants. In Britain, a wave of moral enthusiasm swept through Protestant circles, who were convinced that too much drink was the
By the year 2000, ginger beer had already left Britain and gone global. Kyiv Mules and other cocktails helped popularize it even more, but the success of the drink often came at the expense of its own recipe. Industrial production favored uniformity and heavy sweetness, while some commercial brands didn’t contain any ginger at all. It had become a reliable but predictable product, uninspiring for anyone with a taste for character. More recently, however, things began to change. Independent producers like Klaaark started paying attention to balance, quality ingredients, and thoughtful recipes, proving that ginger beer could be the boldest non-alcoholic drink of the beverage aisle, and not just another sugar overdose with the taste of a sink. Klaaark aims to embody this new wave of ginger beer: carefully crafted, organic, made with 100% real ginger, and with 60% less sugar than regular ginger beers.